PPC Advertising
PPC (Pay-Per-Click) advertising involves creating and managing paid campaigns on search engines and social media platforms to drive traffic and conversions. This digital marketing strategy requires advertisers to pay a fee each time their ad is clicked, ensuring a cost-effective and measurable approach.
Ads are placed on search engines like Google and Bing, social media platforms, and other websites. These ads target users based on specific keywords, interests, demographics, or browsing behavior. Advertisers bid on relevant keywords or target criteria, and their ads are displayed to users searching for or interacting with content related to those terms.
PPC advertising includes various ad formats, such as text ads, display ads, video ads, and shopping ads, allowing advertisers to select the format that best suits their goals and target audience. Campaigns can be optimized in real-time based on performance metrics like click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS).
